Dear All,
2024 was a year of fast growth for Santander Bank Polska Group. We continued to fulfill our purpose of helping people and
businesses prosper. Our financial position, both in terms of capital and liquidity, remains strong and stable, and our profits
provide the base for further work on the Group’s strategic and business goals.
We have embarked on a new strategy for 2024–2026: “We Help You Achieve More”. The strategy has three key pillars:
Total Experience, Total Digitalisation and Total Responsibility. We seek to build the best experience and create positive
emotions among customers and employees. We also strive to accelerate our digital transformation. We act in accordance
with our values, the highest ethical standards, and sustainable development goals. We are confident that this is the best
way to maximise shareholder value and achieve our ambition of being the most profitable bank in Poland. We trust that
customer satisfaction and employee engagement are key to our financial success.
The presented achievements prove that we are on the right strategic path. We intend to stay the course in the following
years to reach our ambitious goals. We can already boast good customer and employee satisfaction ratings as measured
by NPS and eNPS. Moreover, we successfully leverage our capital strength to support our customers, also in their energy
transition. This way, we contribute to positive social and economic change.
At Santander Bank Polska, we constantly enhance service quality and functionality of digital channels, and have introduced
new solutions to improve user experience.
But there is more than that. Investments in cutting-edge technologies such as artificial intelligence, machine learning and
process automation position us as an innovation leader in the financial sector who effectively responds to the fast-evolving
market needs. Importantly, our approach to artificial intelligence is built on responsibility, transparency and security.
This allows us to continuously build and maintain the trust of our customers.
2024 was a breakthrough year in terms of progressing our sustainability agenda. Our intention was to ensure that we
implement the highest standards for all our stakeholders – customers, employees, shareholders and local communities.
We have increased cash and mortgage lending volumes in the retail segment. We have accelerated digital transformation,
recording double-digit growth in the number of mobile app users and record sales in the digital channel. We have launched
new products, including a personalised deposit offer, Visa Bonus credit card and a simple eLoan.
Santander Bank Polska puts a high premium on maintaining superior relationships with business, corporate and private
banking customers. Our ambition is to be their bank of first choice and to achieve the highest market share.
Our relationship-building and acquisition activities have already resulted in satisfactory growth rates with record business
volumes, which were growing much faster than the market last year.
2024 was also a very successful year for our subsidiaries. Santander Consumer Bank has consistently pursued its business
strategy to become one of the leaders in durables and mobility financing in the Polish consumer finance market. It improved